Dates: 17-20 August 2026
Time: 18:30-20:30
Fee: €50
Language: English
Registration: info@nipai.org
Details: nipai.org/programmes/digital-presence-lab-for-artists
Venue:
DOCK 11 EDEN***** / Breite Str 43, 13187 Berlin (Pankow)
Performing artists spend their professional lives in motion - generating ideas through the body, building trust through physical contact, finding their voice through action. But the moment they open a screen to present themselves online, they sit down behind a desk and become someone else.
During the NIPAI International Performing Arts Conference, we ran a digital presence workshop for actors, directors, dancers, and choreographers. The content worked - but we noticed something. For people whose intelligence lives in their bodies, the format did not match the people inside it. Desks, chairs, sitting. We were teaching performers to communicate - in the one way they would never communicate.
We also noticed something deeper. The same artists who allow themselves to be vulnerable, open, and fully present in a rehearsal room become guarded and cautious online. They copy trends, imitate formats that feel foreign, or avoid being visible altogether. The honesty that makes their work powerful on stage disappears in the digital space.
Digital Presence Lab grew out of these observations. The method - Digital Strategy Through the Body - brings the logic of physical theatre training into the work of building an online presence. You work in a rehearsal space, on your feet, with your phone as the only tool. You brainstorm while moving. You create content in the training room.
Over four evenings you will:
• Rewrite your Instagram and LinkedIn bio with a clear formula - so people understand who you are in 5 seconds
• Film from three angles and edit a video in Instagram Edit - right in the rehearsal room, no other apps needed
• Design three daily posting habits using BJ Fogg’s Tiny Habits method - so posting becomes as automatic as brushing your teeth
• Leave with a 60-day daily practice: specific prompts for Instagram and LinkedIn, drawn from what you created during the four days
• Build four Instagram Highlights that guide visitors through your profile - not generic categories, but ones that grow from your own content
No sitting. No slides about algorithms. No “content strategy.” You show yourself - as a human, as an artist, as who you actually are.
The method draws on embodied learning principles used in physical theatre training, Augusto Boal's Theatre of the Oppressed, and Brené Brown's research on vulnerability and authenticity. Its approach to habit formation is informed by BJ Fogg's Tiny Habits and behavioural design, while its understanding of how digital platforms shape attention builds on Nir Eyal's Hooked model and B.F. Skinner's work on variable reinforcement. It is currently in its inaugural edition and will continue to evolve with each group that goes through it.
For actors, dancers, choreographers, theatre directors, movement directors, performing arts educators, and independent performers. No prior technical knowledge required.
Workshop Leader:
Kseniia Lohvyniuk works at the intersection of digital strategy and the performing arts. She serves as Head of Marketing at NIPAI and has built strategies for performing arts organisations including the Nationaltheater Mannheim. What shapes this lab is her daily work with performing artists - she understands both the digital landscape and the creative reality of actors, directors, dancers, and choreographers.
NIPAI - New International Performing Arts Institute, Berlin (est. 2000)